Everything she touches turns to gold Print E-mail
Written by OG   
Wednesday, 10 January 2007

A prospective client sent an information request.  I followed up with a phone call.  Turns He wants to build a web business for his wife to keep her busy.  She can’t decide if she wants to sell lingerie or children’s clothes.  I recommend kids clothes for a ease of marketing and to avoid the “adult” stigma associated with lingerie. Don’t get me wrong, I love Victoria Secret Models as well as the next Ogre, but from a marketing POV, kid clothes would be easier.  Anyway, the Ace on the other end of the line was having trouble walking, talking on his cell phone and opening a door “Hold on a minute, I can’t seem to multi-task today.” I heard keys and a door open. The man got back on the phone and proceeded to ask questions about how to start a business and declared that that everything his wife touches turns to Gold.

The hyperbole stunk so I threw out my pricing, which is modest compared to others in my industry. “You want me to spend how much?”
“Yes.”

“Wo! That is way crazy.” He is Californian.

“Ok then. Good luck.” I said and I hung up the phone. I hate time wasters who think starting a web business costs nothing. I think the only thing that his wife turned into gold was his brain. To bad gold is useless for thinking.   

At least he gave me some fodder to write about.

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